Scaling Up Production Without Breaking the Bank: New Solutions for the Baking Industry
Picture this: You own a small commercial bakery that specializes in artisanal pita bread. Your brand recognition is growing and your products are enjoying success in the market. One fine afternoon, you receive a call from buyer at a national supermarket chain that wants to start retailing your bread. That means you need to ramp up your production, and quickly! But you don’t have the space or the money to transition to full industrial baking lines. Plus, you want to ensure that your products’ artisanal flair isn’t lost when you produce them at a large scale. What do you do?
This is a common situation, especially now as artisanal foods are all the rage, and especially in bakery, where artisanal bread is experiencing a boom time. There are plenty of examples out there of small producers getting picked up by stores like Whole Foods only to discover that it’s not that easy to go from local market favorite to national brand name.
These are exactly the kinds of challenges that Xebeco likes to solve. read more...